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Call of Duty Modern Warfare 3 smashes entertainment launch recordsCall of Duty: Modern Warfare 3 sells more than 6.5m copies within 24 hours of its launch, earning an estimated $400m in sales – and beating Harry Potter's box office

Call of Duty: Modern Warfare 3 has set a new record for the biggest ever entertainment launch. The game's publisher, Activision Blizzard, has claimed that in the US and UK alone, the military shooter sold over 6.5m units within 24 hours of its launch on Tuesday, raising $400m in sales revenues.

The figures are based on data from Charttrack as well as customer sell-through information.

It is a third consecutive sales record for the Call of Duty series. 2009's Call of Duty: Modern Warfare 2 sold 4.7m copies in 24 hours earning $310m in revenue, while last year's Call of Duty: Black Op hit 5.6m copies in its first day.

"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," said Activision Blizzard chief executive Bobby Kotick.

"Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, two of the most successful entertainment franchises of all time."

By contrast, the highest grossing movie of the year so far, Harry Potter and the Deathly Hallows: Part 2, made $80m in one day on the global box office – a record figure for the film industry.

Activision claims that 13,000 stores worldwide opened at midnight on Monday to allow queues of gamers to buy the title. Reportedly, Modern Warfare 3 has also set a record for the largest numbers of concurrent players on Xbox Live, the console's multiplayer gaming service.

"Call of Duty is more than a game. It's become a major part of the pop cultural landscape," claimed Activision Publishing chief executive Eric Hirshberg. "It is a game that core enthusiasts love, but that also consistently draws new people into the medium."

Thats a lot of sales in 24 hrs