2012 was a breakthrough year for OpenX on many fronts and Im very excited to be able to share some of our recent news, including funding from two new, major investors, from the IABs Annual Leadership Meeting.
At OpenX, we have a singular focus behind our work: to maximize ad revenue for digital media companies on any connected screen. Since 2008 weve been building the most comprehensive monetization platform to make this a reality for publishers. Weve executed on a big vision: to enable digital media companies to maximize all their ad revenue sources €“ exclusive, guaranteed, programmatic and ad network €“ in one place, because we understand a diversity of revenue sources is our customers reality.
Last year, we more than doubled the companys headcount, building out the team with even more exceptionally talented folks. To accommodate everyone, we opened four new office spaces €“ London, New York, Tokyo and our new 45,000 square feet Los Angeles headquarters. We acquired two great start-ups – JumpTime and LiftDNA - to further accelerate our vision of helping digital media companies unleash their full economic potential. We also opened our fifth global datacenter in Chicago, stacked with the second-generation of our proprietary servers, enabling us to increase the volume of ad transactions we process by 300%, from one trillion to four trillion. Fueling all this was our customer growth in 2012, adding new customers across all sectors of OpenXs businesses.
But our work is far from done and there is still a huge amount of innovation to come. In 2013, were deepening the platform to more natively support all screens, especially smartphone and tablet. (If youre attending the Mobile World Congress this week, be sure to see Mike Downey, VP Mobile Solutions, in a panel discussion on Thursday with Samsung and Nokia with the Application Developers Alliance). Were also extending the platform to shape the next generation of RTB: programmatic premium. And now with our JumpTime content optimization platform we have expanded beyond ad yield maximization and now offer the ability to help publishers improve the economics of their audiences content experiences as well the yield of the ads they see. We believe the patented data algorithms that power the JumpTime engine and the broader fusion of all these technologies provide our customers with unique advantages as they work to increase their revenue.
In short, the OpenX monetization platform is now uniquely positioned to help a digital publisher tackle their overall revenue strategy by optimizing the interplay of price (ad yield) and quantity (audience & content optimization).
To help us continue to execute this strategy, we recently closed a strategic round, which was led by new investor Samsung Venture Investment Corporation and included new investor Dentsu/cci. Both new investors speak to key strands of our strategy: a deep focus on mobile and our growing strength in Asia. Both also highlight our ability to build strong partnerships with major global corporations: in each case we started the relationship with a commercial partnership.
To have both the worlds largest mobile device and electronics manufacturer and the worlds largest (by revenue) agency group invest in OpenX is a great honor for us. They join our existing world-class investors, global enterprise software leaders SAP Ventures and our top tier VCs like Accel and Index. We aim to step up with sustained innovation to provide the best and most comprehensive monetization platform for digital media companies.
Last but not least, our work is gaining an increasing amount of recognition. Every year Forbes runs an exhaustive process to identify the top 100 most promising companies in America across all sectors. That list was released a couple of weeks ago €“ and we are delighted to have been recognized, breaking the Top 10 at #7.
Were looking forward to an exciting 2013 as we accelerate our push to help digital media companies grow.
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