Revenue Intelligence, which we introduced last week at our Napa customer retreat, is a groundbreaking, holistic approach to revenue management that solves this problem by combining content optimization and ad monetization for the first time in the industry. This new service provides publishers with a precise understanding of the actual value of their content, their audience and their ad space. Through the JumpTime acquisition, OpenX gained patented technology including specialized algorithms that measure the total value a page generates based on a net present value calculation of all engagement on a website by analyzing traffic and ad revenue in real-time. By improving content valuation beyond simply counting page views or clicks, and by increasing their understanding of their traffic flow and audiences, publishers using Revenue Intelligence are able to achieve significantly greater revenue by guiding audiences to the most valuable content throughout their websites. And, in fact, early users of Revenue Intelligence €“ including major newspaper chains and national magazines €“ have experienced revenue lifts of 30% to 90% depending on the specific implementation.
What makes Revenue Intelligence unique €“ and so helpful €“ to publishers is that it not only helps them value engagement with their content, but does so within the context of how they monetize that content. We do this in part by blending OpenXs massive ad monetization and content optimization pools of Big Data to provide a potent approach to revenue maximization. In addition, Revenue Intelligence analysis is further enhanced by insights provided by OpenX Revenue Intelligence experts.
We think this fundamentally new approach to helping publishers maximize their revenue is important for the industry and were excited that the launch of Revenue Intelligence has been met with such enthusiasm.
To learn more about Revenue Intelligence, follow us throughout this week on our blog and on Twitter: #RevIntel. Also check out our Revenue Intelligence infographic for how this approach bridges the gap between advertising and content just below. And, for more information, please check out our launch press release and the great initial coverage on TechCrunch.
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