The results from the American Customer Satisfaction Index are in, and parroting a recent study by Consumer Reports, Verizon Wireless is named the front-runner with the most happy subscribers among the big four carriers. The survey takes a number of factors into account, such as call clarity, dropped calls, network coverage, data speeds, helpfulness of in-store staff, diversity of plans and the quality of the carrier's websites. As the dust settled, Verizon notched a three-point gain to chart a score of 73 (out of 100), whereas ACSI's previous front-runner, Sprint, held steady with a score of 71. AT&T is portrayed as "in a statistical dead heat with Sprint," which climbed one point to chart an ACSI score of 70. Meanwhile, satisfaction among T-Mobile customers fell a point, which caused the carrier to pull up the rear with a score of 68.
On the whole, ACSI suggests that subscribers are generally more satisfied with regional providers and MVNOs, as the little dogs hold an aggregate score of 78. Speaking in broader terms, the ACSI reports that the wireless industry has reversed its two-year trend of sliding customer satisfaction to hit a benchmark score of 72, which matches the industry's 10-year high. Naturally, improvements still need to be made across the board, but at least things seem to be moving in the right direction.
Filed under: Wireless, Mobile
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Via: FierceWireless
Source: ACSI
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